Deal Sheet: 2026 Ranger LARIAT

Sunrise Ford of North Hollywood · North Hollywood, CA · VIN: 1FTER4KP4TLE37760

Negotiation Guide

Opening Offer

$52,840

Fair Price

$54,340

Walk Away Above

$55,572

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$51,125

Est. Invoice$52,829

Holdback (est.)$1,704

MSRP (Sticker)$56,805

Asking Price$55,305

Markup-$1,500

Est. Dealer Margin on This Car$4,181

Percentile95% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory279 vehicles

Avg Markup (All Models)-$2,364

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,798

Price History

Aug 6, 2026$54,805 → $55,805(+$1,000)

Aug 20, 2026$55,805 → $55,305(-$500)

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