Deal Sheet: 2026 Ranger LARIAT

Al White Motors, Inc. · Manchester, TN · VIN: 1FTER4KP4TLE35698

Negotiation Guide

Opening Offer

$48,460

Fair Price

$49,960

Walk Away Above

$51,192

• Recent buyers paid ~$2,465 below MSRP

Price Breakdown

Est. Dealer Cost$47,183

Est. Invoice$48,755

Holdback (est.)$1,573

MSRP (Sticker)$52,425

Asking Price$50,925

Markup-$1,500

Est. Dealer Margin on This Car$3,743

Percentile95% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory62 vehicles

Avg Markup (All Models)-$887

Avg Markup (Ranger)-$1,500

% Below MSRP87%

Avg Days to Sell40 days

Avg Sold Markup-$1,419

Price History

Aug 6, 2026$49,925 → $50,925(+$1,000)

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