Deal Sheet: 2026 Ranger LARIAT

Palmetto Ford · Charleston, SC · VIN: 1FTER4KP3TLE39788

Negotiation Guide

Opening Offer

$50,810

Fair Price

$52,310

Walk Away Above

$53,542

• Recent buyers paid ~$2,465 below MSRP

Price Breakdown

Est. Dealer Cost$49,298

Est. Invoice$50,941

Holdback (est.)$1,643

MSRP (Sticker)$54,775

Asking Price$53,275

Markup-$1,500

Est. Dealer Margin on This Car$3,978

Percentile95% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory328 vehicles

Avg Markup (All Models)-$879

Avg Markup (Ranger)-$1,500

% Below MSRP83%

Avg Days to Sell35 days

Avg Sold Markup-$933

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