Deal Sheet: 2026 Ranger LARIAT

Earnhardt Ford · Chandler, AZ · VIN: 1FTER4KP2TLE39894

Negotiation Guide

Opening Offer

$48,880

Fair Price

$50,380

Walk Away Above

$51,612

• Recent buyers paid ~$2,465 below MSRP

Price Breakdown

Est. Dealer Cost$47,561

Est. Invoice$49,146

Holdback (est.)$1,585

MSRP (Sticker)$52,845

Asking Price$51,345

Markup-$1,500

Est. Dealer Margin on This Car$3,785

Percentile95% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory294 vehicles

Avg Markup (All Models)-$2,318

Avg Markup (Ranger)-$1,467

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,575

Cheaper Ranger LARIAT Inventory

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-$2,000$51,29522d

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-$1,500$53,60010d

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Akins FordWinder, GA

-$1,500$49,82510d