Negotiation Guide
Opening Offer
$52,480
Fair Price
$53,980
Walk Away Above
$55,212
- • Recent buyers paid ~$2,465 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$50,801
Est. Invoice$52,494
Holdback (est.)$1,693
MSRP (Sticker)$56,445
Asking Price$54,945
Markup-$1,500
Est. Dealer Margin on This Car$4,145
Percentile95% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold702
Avg Markup-$2,465
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell47 days
Dealer Profile
Inventory103 vehicles
Avg Markup (All Models)-$2,597
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,505
Price History
Aug 6, 2026$54,445 → $55,445(+$1,000)
Aug 20, 2026$55,445 → $54,945(-$500)
Cheaper Ranger LARIAT Inventory
Stivers FordWaukee, IA
-$2,000$51,29522d
Sunset Auto Co IncSt Louis, MO
-$2,000$49,57514d
Lyons FordLewisburg, TN
-$2,000$52,06570d
LaFontaine FordFlint, MI
-$1,500$54,27022d
Freedom FordGunnison, UT
-$1,500$53,02570d
Smart FordSouth Boston, VA
-$1,500$52,92549d
Colonial FordDanbury, CT
-$1,500$52,51510d
Rowe AuburnAuburn, ME
-$1,500$53,60010d
Pugmire Ford of CartersvilleCartersville, GA
-$1,500$51,54510d
Akins FordWinder, GA
-$1,500$49,82510d