Negotiation Guide
Opening Offer
$50,095
Fair Price
$51,595
Walk Away Above
$52,827
- • Recent buyers paid ~$2,465 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,654
Est. Invoice$50,276
Holdback (est.)$1,622
MSRP (Sticker)$54,060
Asking Price$52,560
Markup-$1,500
Est. Dealer Margin on This Car$3,906
Percentile95% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold702
Avg Markup-$2,465
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell47 days
Dealer Profile
Inventory415 vehicles
Avg Markup (All Models)-$2,045
Avg Markup (Ranger)-$1,477
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,540
Price History
Jul 9, 2026$54,060 → $52,060(-$2,000)
Aug 6, 2026$52,060 → $53,060(+$1,000)
Aug 20, 2026$53,060 → $52,560(-$500)
Cheaper Ranger LARIAT Inventory
Stivers FordWaukee, IA
-$2,000$51,29522d
Sunset Auto Co IncSt Louis, MO
-$2,000$49,57514d
Lyons FordLewisburg, TN
-$2,000$52,06570d
LaFontaine FordFlint, MI
-$1,500$54,27022d
Freedom FordGunnison, UT
-$1,500$53,02570d
Smart FordSouth Boston, VA
-$1,500$52,92549d
Colonial FordDanbury, CT
-$1,500$52,51510d
Rowe AuburnAuburn, ME
-$1,500$53,60010d
Pugmire Ford of CartersvilleCartersville, GA
-$1,500$51,54510d
Akins FordWinder, GA
-$1,500$49,82510d