Negotiation Guide
Opening Offer
$50,270
Fair Price
$51,770
Walk Away Above
$53,002
- • Recent buyers paid ~$2,465 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,812
Est. Invoice$50,439
Holdback (est.)$1,627
MSRP (Sticker)$54,235
Asking Price$52,735
Markup-$1,500
Est. Dealer Margin on This Car$3,924
Percentile95% of inventory is priced lower
Days on Lot56 days
What Others Paid (Last 30 Days)
Cars Sold702
Avg Markup-$2,465
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell47 days
Dealer Profile
Inventory231 vehicles
Avg Markup (All Models)-$1,994
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell44 days
Avg Sold Markup-$1,923
Price History
Jul 9, 2026$54,235 → $52,235(-$2,000)
Aug 6, 2026$52,235 → $53,235(+$1,000)
Aug 20, 2026$53,235 → $52,735(-$500)
Cheaper Ranger LARIAT Inventory
Stivers FordWaukee, IA
-$2,000$51,29522d
Sunset Auto Co IncSt Louis, MO
-$2,000$49,57514d
Lyons FordLewisburg, TN
-$2,000$52,06570d
LaFontaine FordFlint, MI
-$1,500$54,27022d
Freedom FordGunnison, UT
-$1,500$53,02570d
Smart FordSouth Boston, VA
-$1,500$52,92548d
Colonial FordDanbury, CT
-$1,500$52,51510d
Rowe AuburnAuburn, ME
-$1,500$53,60010d
Pugmire Ford of CartersvilleCartersville, GA
-$1,500$51,54510d
Akins FordWinder, GA
-$1,500$49,82510d