Deal Sheet: 2026 Ranger LARIAT

Purvis Ford · Fredericksburg, VA · VIN: 1FTER4KP2TLE29253

Negotiation Guide

Opening Offer

$50,350

Fair Price

$51,850

Walk Away Above

$53,082

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,884

Est. Invoice$50,513

Holdback (est.)$1,629

MSRP (Sticker)$54,315

Asking Price$52,815

Markup-$1,500

Est. Dealer Margin on This Car$3,932

Percentile95% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory173 vehicles

Avg Markup (All Models)-$2,029

Avg Markup (Ranger)-$1,333

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$1,459

Price History

Aug 6, 2026$52,315 → $53,315(+$1,000)

Aug 20, 2026$53,315 → $52,815(-$500)

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