Deal Sheet: 2026 Ranger LARIAT

Napleton Ford · Columbus, WI · VIN: 1FTER4KP2TLE20777

Negotiation Guide

Opening Offer

$51,769

Fair Price

$53,269

Walk Away Above

$53,660

• Recent buyers paid ~$781 below MSRP

Price Breakdown

Est. Dealer Cost$48,645

Est. Invoice$50,267

Holdback$1,622

MSRP (Sticker)$54,050

Asking Price$54,050

Markup$0

Dealer Margin on This Car$5,405

Percentile100% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory28 vehicles

Avg Markup (All Models)-$571

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell14 days

Avg Sold Markup$0

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