Deal Sheet: 2026 Ranger LARIAT

Gordie Boucher Ford of Kenosha, Inc. · Kenosha, WI · VIN: 1FTER4KP1TLE45072

Negotiation Guide

Opening Offer

$48,785

Fair Price

$50,285

Walk Away Above

$51,517

• Recent buyers paid ~$2,465 below MSRP

Price Breakdown

Est. Dealer Cost$47,475

Est. Invoice$49,058

Holdback (est.)$1,583

MSRP (Sticker)$52,750

Asking Price$51,250

Markup-$1,500

Est. Dealer Margin on This Car$3,775

Percentile95% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory146 vehicles

Avg Markup (All Models)-$1,985

Avg Markup (Ranger)-$1,400

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,597

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