Deal Sheet: 2026 Ranger LARIAT

The Frederick Motor Company · Frederick, MD · VIN: 1FTER4KP1TLE41409

Negotiation Guide

Opening Offer

$50,975

Fair Price

$52,475

Walk Away Above

$53,707

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,446

Est. Invoice$51,094

Holdback (est.)$1,648

MSRP (Sticker)$54,940

Asking Price$53,440

Markup-$1,500

Est. Dealer Margin on This Car$3,994

Percentile95% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory130 vehicles

Avg Markup (All Models)-$1,677

Avg Markup (Ranger)-$1,250

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$1,557

Price History

Aug 6, 2026$52,940 → $53,940(+$1,000)

Aug 20, 2026$53,940 → $53,440(-$500)

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