Deal Sheet: 2026 Ranger LARIAT

Ken Grody Ford - Redlands · Redlands, CA · VIN: 1FTER4KP1TLE39255

Negotiation Guide

Opening Offer

$51,580

Fair Price

$53,080

Walk Away Above

$54,312

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,991

Est. Invoice$51,657

Holdback (est.)$1,666

MSRP (Sticker)$55,545

Asking Price$54,045

Markup-$1,500

Est. Dealer Margin on This Car$4,055

Percentile95% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory329 vehicles

Avg Markup (All Models)-$2,059

Avg Markup (Ranger)-$1,375

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,607

Price History

Aug 6, 2026$53,545 → $54,545(+$1,000)

Aug 20, 2026$54,545 → $54,045(-$500)

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