Deal Sheet: 2026 Ranger LARIAT

Central Ford · South Gate, CA · VIN: 1FTER4KP1TLE25095

Negotiation Guide

Opening Offer

$53,625

Fair Price

$55,125

Walk Away Above

$56,357

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$51,831

Est. Invoice$53,559

Holdback (est.)$1,728

MSRP (Sticker)$57,590

Asking Price$56,090

Markup-$1,500

Est. Dealer Margin on This Car$4,259

Percentile95% of inventory is priced lower

Days on Lot70 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory144 vehicles

Avg Markup (All Models)-$2,446

Avg Markup (Ranger)-$1,357

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,659

Price History

Jul 9, 2026$57,590 → $55,590(-$2,000)

Aug 6, 2026$55,590 → $56,590(+$1,000)

Aug 20, 2026$56,590 → $56,090(-$500)

Cheaper Ranger LARIAT Inventory

Stivers FordWaukee, IA

-$2,000$51,29522d

Sunset Auto Co IncSt Louis, MO

-$2,000$49,57514d

Lyons FordLewisburg, TN

-$2,000$52,06570d

LaFontaine FordFlint, MI

-$1,500$54,27022d

Freedom FordGunnison, UT

-$1,500$53,02570d

Smart FordSouth Boston, VA

-$1,500$52,92549d

Colonial FordDanbury, CT

-$1,500$52,51510d

Rowe AuburnAuburn, ME

-$1,500$53,60010d

Pugmire Ford of CartersvilleCartersville, GA

-$1,500$51,54510d

Akins FordWinder, GA

-$1,500$49,82510d