Deal Sheet: 2026 Ranger LARIAT

Ken Grody Ford - Carlsbad · Carlsbad, CA · VIN: 1FTER4KP0TLE45547

Negotiation Guide

Opening Offer

$51,975

Fair Price

$53,475

Walk Away Above

$54,707

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,346

Est. Invoice$52,024

Holdback (est.)$1,678

MSRP (Sticker)$55,940

Asking Price$54,440

Markup-$1,500

Est. Dealer Margin on This Car$4,094

Percentile95% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory383 vehicles

Avg Markup (All Models)-$2,072

Avg Markup (Ranger)-$1,436

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$2,061

Price History

Aug 6, 2026$53,940 → $54,940(+$1,000)

Aug 20, 2026$54,940 → $54,440(-$500)

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