Deal Sheet: 2026 Ranger LARIAT

Paramount Ford · Rutherford College, NC · VIN: 1FTER4KP0TLE44978

Negotiation Guide

Opening Offer

$48,875

Fair Price

$50,375

Walk Away Above

$51,607

• Recent buyers paid ~$2,465 below MSRP

Price Breakdown

Est. Dealer Cost$47,556

Est. Invoice$49,141

Holdback (est.)$1,585

MSRP (Sticker)$52,840

Asking Price$51,340

Markup-$1,500

Est. Dealer Margin on This Car$3,784

Percentile95% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory28 vehicles

Avg Markup (All Models)-$1,330

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$2,169

Cheaper Ranger LARIAT Inventory

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-$1,500$49,82510d