Deal Sheet: 2026 Ranger LARIAT

Berkeley Ford · Moncks Corner, SC · VIN: 1FTER4KP0TLE36556

Negotiation Guide

Opening Offer

$51,875

Fair Price

$53,375

Walk Away Above

$54,607

• Recent buyers paid ~$2,465 below MSRP

Price Breakdown

Est. Dealer Cost$50,256

Est. Invoice$51,931

Holdback (est.)$1,675

MSRP (Sticker)$55,840

Asking Price$54,340

Markup-$1,500

Est. Dealer Margin on This Car$4,084

Percentile95% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory182 vehicles

Avg Markup (All Models)-$2,242

Avg Markup (Ranger)-$1,167

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$2,176

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