Deal Sheet: 2026 Ranger LARIAT

Eagle River Ford · Eagle River, WI · VIN: 1FTER4KP0TLE36329

Negotiation Guide

Opening Offer

$51,860

Fair Price

$53,360

Walk Away Above

$54,592

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,243

Est. Invoice$51,917

Holdback (est.)$1,675

MSRP (Sticker)$55,825

Asking Price$54,325

Markup-$1,500

Est. Dealer Margin on This Car$4,083

Percentile95% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory71 vehicles

Avg Markup (All Models)-$2,306

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,571

Price History

Aug 6, 2026$53,825 → $54,825(+$1,000)

Aug 20, 2026$54,825 → $54,325(-$500)

Cheaper Ranger LARIAT Inventory

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-$2,000$51,29522d

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-$2,000$49,57514d

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-$2,000$52,06570d

LaFontaine FordFlint, MI

-$1,500$54,27022d

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-$1,500$53,02570d

Smart FordSouth Boston, VA

-$1,500$52,92549d

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-$1,500$52,51510d

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-$1,500$53,60010d

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-$1,500$51,54510d

Akins FordWinder, GA

-$1,500$49,82510d