Deal Sheet: 2026 Ranger LARIAT

Laird Noller Ford, Inc. · Topeka, KS · VIN: 1FTER4KHXTLE43894

Negotiation Guide

Opening Offer

$45,920

Fair Price

$47,420

Walk Away Above

$48,652

• Recent buyers paid ~$2,465 below MSRP

Price Breakdown

Est. Dealer Cost$44,897

Est. Invoice$46,393

Holdback (est.)$1,497

MSRP (Sticker)$49,885

Asking Price$48,385

Markup-$1,500

Est. Dealer Margin on This Car$3,489

Percentile95% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory137 vehicles

Avg Markup (All Models)-$1,901

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$2,644

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