Deal Sheet: 2026 Ranger LARIAT

Chuck Stevens Automotive, Inc. · Bay Minette, AL · VIN: 1FTER4KHXTLE42213

Negotiation Guide

Opening Offer

$46,030

Fair Price

$47,530

Walk Away Above

$48,762

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$44,996

Est. Invoice$46,495

Holdback (est.)$1,500

MSRP (Sticker)$49,995

Asking Price$48,495

Markup-$1,500

Est. Dealer Margin on This Car$3,500

Percentile95% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory93 vehicles

Avg Markup (All Models)-$1,739

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,467

Price History

Aug 6, 2026$47,995 → $48,995(+$1,000)

Aug 20, 2026$48,995 → $48,495(-$500)

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