Deal Sheet: 2026 Ranger LARIAT

Archie Cochrane Motors, Inc. · Billings, MT · VIN: 1FTER4KHXTLE39778

Negotiation Guide

Opening Offer

$48,995

Fair Price

$50,495

Walk Away Above

$51,727

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,664

Est. Invoice$49,253

Holdback (est.)$1,589

MSRP (Sticker)$52,960

Asking Price$51,460

Markup-$1,500

Est. Dealer Margin on This Car$3,796

Percentile95% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory264 vehicles

Avg Markup (All Models)-$1,829

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$1,374

Price History

Aug 6, 2026$50,960 → $51,960(+$1,000)

Aug 20, 2026$51,960 → $51,460(-$500)

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