Deal Sheet: 2026 Ranger LARIAT

Mark Ficken Ford · Charlotte, NC · VIN: 1FTER4KHXTLE28828

Negotiation Guide

Opening Offer

$49,989

Fair Price

$51,489

Walk Away Above

$51,880

• Recent buyers paid ~$781 below MSRP

Price Breakdown

Est. Dealer Cost$47,043

Est. Invoice$48,611

Holdback$1,568

MSRP (Sticker)$52,270

Asking Price$52,270

Markup$0

Dealer Margin on This Car$5,227

Percentile100% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory340 vehicles

Avg Markup (All Models)-$197

Avg Markup (Ranger)-$111

% Below MSRP92%

Avg Days to Sell9 days

Avg Sold Markup-$536

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