Deal Sheet: 2026 Ranger LARIAT

Southern Ford · Newport News, VA · VIN: 1FTER4KHXTLE18459

Negotiation Guide

Opening Offer

$48,370

Fair Price

$49,870

Walk Away Above

$51,102

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,102

Est. Invoice$48,672

Holdback (est.)$1,570

MSRP (Sticker)$52,335

Asking Price$50,835

Markup-$1,500

Est. Dealer Margin on This Car$3,734

Percentile95% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory235 vehicles

Avg Markup (All Models)-$2,038

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$2,140

Price History

Jul 9, 2026$52,335 → $50,335(-$2,000)

Aug 6, 2026$50,335 → $51,335(+$1,000)

Aug 20, 2026$51,335 → $50,835(-$500)

Cheaper Ranger LARIAT Inventory

Stivers FordWaukee, IA

-$2,000$51,29522d

Sunset Auto Co IncSt Louis, MO

-$2,000$49,57513d

Lyons FordLewisburg, TN

-$2,000$52,06570d

LaFontaine FordFlint, MI

-$1,500$54,27022d

Freedom FordGunnison, UT

-$1,500$53,02570d

Smart FordSouth Boston, VA

-$1,500$52,92548d

Colonial FordDanbury, CT

-$1,500$52,51510d

Rowe AuburnAuburn, ME

-$1,500$53,60010d

Pugmire Ford of CartersvilleCartersville, GA

-$1,500$51,54510d

Akins FordWinder, GA

-$1,500$49,82510d