Negotiation Guide
Opening Offer
$46,165
Fair Price
$47,665
Walk Away Above
$48,897
- • Recent buyers paid ~$2,465 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$45,117
Est. Invoice$46,621
Holdback (est.)$1,504
MSRP (Sticker)$50,130
Asking Price$48,630
Markup-$1,500
Est. Dealer Margin on This Car$3,513
Percentile95% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold702
Avg Markup-$2,465
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell47 days
Dealer Profile
Inventory81 vehicles
Avg Markup (All Models)-$1,910
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,750
Price History
Aug 6, 2026$48,130 → $49,130(+$1,000)
Aug 20, 2026$49,130 → $48,630(-$500)
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