Deal Sheet: 2026 Ranger LARIAT

Duncan Ford · Rocky Mount, VA · VIN: 1FTER4KH9TLE44325

Negotiation Guide

Opening Offer

$46,315

Fair Price

$47,815

Walk Away Above

$49,047

• Recent buyers paid ~$2,465 below MSRP

Price Breakdown

Est. Dealer Cost$45,252

Est. Invoice$46,760

Holdback (est.)$1,508

MSRP (Sticker)$50,280

Asking Price$48,780

Markup-$1,500

Est. Dealer Margin on This Car$3,528

Percentile95% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory34 vehicles

Avg Markup (All Models)-$2,037

Avg Markup (Ranger)-$1,250

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,989

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