Negotiation Guide
Opening Offer
$47,260
Fair Price
$48,760
Walk Away Above
$49,992
- • Recent buyers paid ~$2,465 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$46,103
Est. Invoice$47,639
Holdback (est.)$1,537
MSRP (Sticker)$51,225
Asking Price$49,725
Markup-$1,500
Est. Dealer Margin on This Car$3,623
Percentile95% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold702
Avg Markup-$2,465
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell47 days
Dealer Profile
Inventory430 vehicles
Avg Markup (All Models)-$1,823
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,513
Price History
Aug 6, 2026$49,225 → $50,225(+$1,000)
Aug 20, 2026$50,225 → $49,725(-$500)
Cheaper Ranger LARIAT Inventory
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