Deal Sheet: 2026 Ranger LARIAT

Mouw Motor Company, Inc. · Sioux Center, IA · VIN: 1FTER4KH9TLE40629

Negotiation Guide

Opening Offer

$47,045

Fair Price

$48,545

Walk Away Above

$49,777

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$45,909

Est. Invoice$47,439

Holdback (est.)$1,530

MSRP (Sticker)$51,010

Asking Price$49,510

Markup-$1,500

Est. Dealer Margin on This Car$3,601

Percentile95% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory35 vehicles

Avg Markup (All Models)-$2,207

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$2,080

Price History

Aug 6, 2026$49,010 → $50,010(+$1,000)

Aug 20, 2026$50,010 → $49,510(-$500)

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