Negotiation Guide
Opening Offer
$49,420
Fair Price
$50,920
Walk Away Above
$52,152
- • Recent buyers paid ~$2,465 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,047
Est. Invoice$49,648
Holdback (est.)$1,602
MSRP (Sticker)$53,385
Asking Price$51,885
Markup-$1,500
Est. Dealer Margin on This Car$3,839
Percentile95% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold702
Avg Markup-$2,465
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell47 days
Dealer Profile
Inventory293 vehicles
Avg Markup (All Models)-$2,380
Avg Markup (Ranger)-$1,000
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,882
Price History
Aug 6, 2026$51,385 → $52,385(+$1,000)
Aug 20, 2026$52,385 → $51,885(-$500)
Cheaper Ranger LARIAT Inventory
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