Deal Sheet: 2026 Ranger LARIAT

Charlie Obaugh Ford · Waynesboro, VA · VIN: 1FTER4KH9TLE38637

Negotiation Guide

Opening Offer

$49,495

Fair Price

$50,995

Walk Away Above

$52,227

• Recent buyers paid ~$2,465 below MSRP

Price Breakdown

Est. Dealer Cost$48,114

Est. Invoice$49,718

Holdback (est.)$1,604

MSRP (Sticker)$53,460

Asking Price$51,960

Markup-$1,500

Est. Dealer Margin on This Car$3,846

Percentile95% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory46 vehicles

Avg Markup (All Models)-$2,315

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Aug 6, 2026$51,460 → $52,460(+$1,000)

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