Deal Sheet: 2026 Ranger LARIAT

Brian Hoskins Ford · Coatesville, PA · VIN: 1FTER4KH9TLE37715

Negotiation Guide

Opening Offer

$49,485

Fair Price

$50,985

Walk Away Above

$52,217

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,105

Est. Invoice$49,709

Holdback (est.)$1,604

MSRP (Sticker)$53,450

Asking Price$51,950

Markup-$1,500

Est. Dealer Margin on This Car$3,845

Percentile95% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory79 vehicles

Avg Markup (All Models)-$2,313

Avg Markup (Ranger)-$1,125

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$1,269

Price History

Aug 6, 2026$51,450 → $52,450(+$1,000)

Aug 20, 2026$52,450 → $51,950(-$500)

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