Deal Sheet: 2026 Ranger LARIAT

Portsmouth Ford · Portsmouth, NH · VIN: 1FTER4KH8TLE43392

Negotiation Guide

Opening Offer

$49,515

Fair Price

$51,015

Walk Away Above

$52,247

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,132

Est. Invoice$49,736

Holdback (est.)$1,604

MSRP (Sticker)$53,480

Asking Price$51,980

Markup-$1,500

Est. Dealer Margin on This Car$3,848

Percentile95% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory32 vehicles

Avg Markup (All Models)-$1,719

Avg Markup (Ranger)-$1,462

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$2,956

Price History

Aug 6, 2026$51,480 → $52,480(+$1,000)

Aug 20, 2026$52,480 → $51,980(-$500)

Cheaper Ranger LARIAT Inventory

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-$2,000$51,29522d

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-$2,000$49,57514d

Lyons FordLewisburg, TN

-$2,000$52,06570d

LaFontaine FordFlint, MI

-$1,500$54,27022d

Freedom FordGunnison, UT

-$1,500$53,02570d

Smart FordSouth Boston, VA

-$1,500$52,92549d

Colonial FordDanbury, CT

-$1,500$52,51510d

Rowe AuburnAuburn, ME

-$1,500$53,60010d

Pugmire Ford of CartersvilleCartersville, GA

-$1,500$51,54510d

Akins FordWinder, GA

-$1,500$49,82510d