Negotiation Guide
Opening Offer
$49,610
Fair Price
$51,110
Walk Away Above
$52,342
- • Recent buyers paid ~$2,465 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,218
Est. Invoice$49,825
Holdback (est.)$1,607
MSRP (Sticker)$53,575
Asking Price$52,075
Markup-$1,500
Est. Dealer Margin on This Car$3,858
Percentile95% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold702
Avg Markup-$2,465
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell47 days
Dealer Profile
Inventory74 vehicles
Avg Markup (All Models)-$2,382
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$2,301
Price History
Aug 6, 2026$51,575 → $52,575(+$1,000)
Aug 20, 2026$52,575 → $52,075(-$500)
Cheaper Ranger LARIAT Inventory
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-$2,000$51,29522d
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-$2,000$49,57514d
Lyons FordLewisburg, TN
-$2,000$52,06570d
LaFontaine FordFlint, MI
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Freedom FordGunnison, UT
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Smart FordSouth Boston, VA
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Colonial FordDanbury, CT
-$1,500$52,51510d
Rowe AuburnAuburn, ME
-$1,500$53,60010d
Pugmire Ford of CartersvilleCartersville, GA
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Akins FordWinder, GA
-$1,500$49,82510d