Deal Sheet: 2026 Ranger LARIAT

Ed Koehn Ford · Greenville, MI · VIN: 1FTER4KH7TLE46039

Negotiation Guide

Opening Offer

$47,435

Fair Price

$48,935

Walk Away Above

$50,167

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$46,260

Est. Invoice$47,802

Holdback (est.)$1,542

MSRP (Sticker)$51,400

Asking Price$49,900

Markup-$1,500

Est. Dealer Margin on This Car$3,640

Percentile95% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory35 vehicles

Avg Markup (All Models)-$2,064

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$2,269

Price History

Aug 6, 2026$49,400 → $50,400(+$1,000)

Aug 20, 2026$50,400 → $49,900(-$500)

Cheaper Ranger LARIAT Inventory

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-$2,000$51,29522d

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-$2,000$49,57514d

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Smart FordSouth Boston, VA

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-$1,500$52,51510d

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-$1,500$53,60010d

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Akins FordWinder, GA

-$1,500$49,82510d