Deal Sheet: 2026 Ranger LARIAT

Kendall Ford of Marysville · Marysville, WA · VIN: 1FTER4KH7TLE40208

Negotiation Guide

Opening Offer

$49,930

Fair Price

$51,430

Walk Away Above

$52,662

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,506

Est. Invoice$50,122

Holdback (est.)$1,617

MSRP (Sticker)$53,895

Asking Price$52,395

Markup-$1,500

Est. Dealer Margin on This Car$3,890

Percentile95% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory301 vehicles

Avg Markup (All Models)-$2,091

Avg Markup (Ranger)-$1,350

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,769

Price History

Aug 20, 2026$52,895 → $52,395(-$500)

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