Deal Sheet: 2026 Ranger LARIAT

Cavender Ford · Columbus, TX · VIN: 1FTER4KH7TLE38720

Negotiation Guide

Opening Offer

$47,435

Fair Price

$48,935

Walk Away Above

$50,167

• Recent buyers paid ~$2,465 below MSRP

Price Breakdown

Est. Dealer Cost$46,260

Est. Invoice$47,802

Holdback (est.)$1,542

MSRP (Sticker)$51,400

Asking Price$49,900

Markup-$1,500

Est. Dealer Margin on This Car$3,640

Percentile95% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory146 vehicles

Avg Markup (All Models)-$1,990

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,712

Cheaper Ranger LARIAT Inventory

Stivers FordWaukee, IA

-$2,000$51,29522d

Sunset Auto Co IncSt Louis, MO

-$2,000$49,57514d

Lyons FordLewisburg, TN

-$2,000$52,06570d

LaFontaine FordFlint, MI

-$1,500$54,27022d

Freedom FordGunnison, UT

-$1,500$53,02570d

Smart FordSouth Boston, VA

-$1,500$52,92549d

Colonial FordDanbury, CT

-$1,500$52,51510d

Rowe AuburnAuburn, ME

-$1,500$53,60010d

Pugmire Ford of CartersvilleCartersville, GA

-$1,500$51,54510d

Akins FordWinder, GA

-$1,500$49,82510d