Deal Sheet: 2026 Ranger LARIAT

Nick Nicholas Ford, Inc. · Inverness, FL · VIN: 1FTER4KH7TLE33680

Negotiation Guide

Opening Offer

$48,020

Fair Price

$49,520

Walk Away Above

$50,752

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$46,787

Est. Invoice$48,346

Holdback (est.)$1,560

MSRP (Sticker)$51,985

Asking Price$50,485

Markup-$1,500

Est. Dealer Margin on This Car$3,699

Percentile95% of inventory is priced lower

Days on Lot61 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory100 vehicles

Avg Markup (All Models)-$2,105

Avg Markup (Ranger)-$1,458

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$1,272

Price History

Jul 9, 2026$51,985 → $49,985(-$2,000)

Aug 6, 2026$49,985 → $50,985(+$1,000)

Aug 20, 2026$50,985 → $50,485(-$500)

Cheaper Ranger LARIAT Inventory

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-$2,000$49,57514d

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-$1,500$49,82510d