Deal Sheet: 2026 Ranger LARIAT

Randy Marion Ford of West Jefferson · West Jefferson, NC · VIN: 1FTER4KH7TLE28978

Negotiation Guide

Opening Offer

$47,895

Fair Price

$49,395

Walk Away Above

$50,627

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$46,674

Est. Invoice$48,230

Holdback (est.)$1,556

MSRP (Sticker)$51,860

Asking Price$50,360

Markup-$1,500

Est. Dealer Margin on This Car$3,686

Percentile95% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory43 vehicles

Avg Markup (All Models)-$2,238

Avg Markup (Ranger)-$1,125

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$2,333

Price History

Jul 9, 2026$51,860 → $49,860(-$2,000)

Aug 6, 2026$49,860 → $50,860(+$1,000)

Aug 20, 2026$50,860 → $50,360(-$500)

Cheaper Ranger LARIAT Inventory

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-$2,000$51,29522d

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-$2,000$49,57513d

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-$1,500$53,60010d

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-$1,500$49,82510d