Deal Sheet: 2026 Ranger LARIAT

Performance Ford of Somerville LLC · Somerville, NJ · VIN: 1FTER4KH6TLE41141

Negotiation Guide

Opening Offer

$48,720

Fair Price

$50,220

Walk Away Above

$51,452

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,417

Est. Invoice$48,997

Holdback (est.)$1,581

MSRP (Sticker)$52,685

Asking Price$51,185

Markup-$1,500

Est. Dealer Margin on This Car$3,769

Percentile95% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory159 vehicles

Avg Markup (All Models)-$1,525

Avg Markup (Ranger)-$1,500

% Below MSRP82%

Avg Days to Sell35 days

Avg Sold Markup-$800

Price History

Aug 6, 2026$50,685 → $51,685(+$1,000)

Aug 20, 2026$51,685 → $51,185(-$500)

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