Deal Sheet: 2026 Ranger LARIAT

Haldeman Ford of Kutztown, Inc. · Kutztown, PA · VIN: 1FTER4KH6TLE38434

Negotiation Guide

Opening Offer

$49,340

Fair Price

$50,840

Walk Away Above

$52,072

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,975

Est. Invoice$49,574

Holdback (est.)$1,599

MSRP (Sticker)$53,305

Asking Price$51,805

Markup-$1,500

Est. Dealer Margin on This Car$3,831

Percentile95% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory69 vehicles

Avg Markup (All Models)-$2,678

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$2,362

Price History

Aug 6, 2026$51,305 → $52,305(+$1,000)

Aug 20, 2026$52,305 → $51,805(-$500)

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