Negotiation Guide
Opening Offer
$46,540
Fair Price
$48,040
Walk Away Above
$49,272
- • Recent buyers paid ~$2,465 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$45,455
Est. Invoice$46,970
Holdback (est.)$1,515
MSRP (Sticker)$50,505
Asking Price$49,005
Markup-$1,500
Est. Dealer Margin on This Car$3,551
Percentile95% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold702
Avg Markup-$2,465
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell47 days
Dealer Profile
Inventory15 vehicles
Avg Markup (All Models)-$800
Avg Markup (Ranger)-$1,333
% Below MSRP100%
Avg Days to Sell18 days
Avg Sold Markup-$2,330
Price History
Aug 6, 2026$48,505 → $49,505(+$1,000)
Aug 20, 2026$49,505 → $49,005(-$500)
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