Deal Sheet: 2026 Ranger LARIAT

Coggin Ford · Jacksonville, FL · VIN: 1FTER4KH6TLE31418

Negotiation Guide

Opening Offer

$47,802

Fair Price

$49,302

Walk Away Above

$49,844

• Recent buyers paid ~$781 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$45,347

Est. Invoice$46,858

Holdback$1,512

MSRP (Sticker)$50,385

Asking Price$50,385

Markup$0

Dealer Margin on This Car$5,039

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory92 vehicles

Avg Markup (All Models)-$538

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell14 days

Avg Sold Markup-$930

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