Deal Sheet: 2026 Ranger LARIAT

Coggin Deland Ford · Orange City, FL · VIN: 1FTER4KH6TLE31418

Negotiation Guide

Opening Offer

$46,420

Fair Price

$47,920

Walk Away Above

$49,152

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$45,347

Est. Invoice$46,858

Holdback (est.)$1,512

MSRP (Sticker)$50,385

Asking Price$48,885

Markup-$1,500

Est. Dealer Margin on This Car$3,539

Percentile95% of inventory is priced lower

Days on Lot70 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory180 vehicles

Avg Markup (All Models)-$2,139

Avg Markup (Ranger)-$1,286

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,902

Price History

Jul 9, 2026$50,385 → $48,385(-$2,000)

Aug 6, 2026$48,385 → $49,385(+$1,000)

Aug 20, 2026$49,385 → $48,885(-$500)

Cheaper Ranger LARIAT Inventory

Stivers FordWaukee, IA

-$2,000$51,29522d

Sunset Auto Co IncSt Louis, MO

-$2,000$49,57514d

Lyons FordLewisburg, TN

-$2,000$52,06570d

LaFontaine FordFlint, MI

-$1,500$54,27022d

Freedom FordGunnison, UT

-$1,500$53,02570d

Smart FordSouth Boston, VA

-$1,500$52,92549d

Colonial FordDanbury, CT

-$1,500$52,51510d

Rowe AuburnAuburn, ME

-$1,500$53,60010d

Pugmire Ford of CartersvilleCartersville, GA

-$1,500$51,54510d

Akins FordWinder, GA

-$1,500$49,82510d