Deal Sheet: 2026 Ranger LARIAT

Myers Ford Company, Inc. · Elkton, VA · VIN: 1FTER4KH6TLE24131

Negotiation Guide

Opening Offer

$50,989

Fair Price

$52,489

Walk Away Above

$52,880

• Recent buyers paid ~$781 below MSRP

Price Breakdown

Est. Dealer Cost$47,943

Est. Invoice$49,541

Holdback$1,598

MSRP (Sticker)$53,270

Asking Price$53,270

Markup$0

Dealer Margin on This Car$5,327

Percentile100% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold228

Avg Markup-$781

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory40 vehicles

Avg Markup (All Models)-$744

Avg Markup (Ranger)-$667

% Below MSRP100%

Avg Days to Sell9 days

Avg Sold Markup-$750

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