Negotiation Guide
Opening Offer
$48,107
Fair Price
$49,607
Walk Away Above
$50,226
- • Recent buyers paid ~$781 below MSRP
- • Sitting 19 days (avg 10) — extra leverage
Price Breakdown
Est. Dealer Cost$45,761
Est. Invoice$47,286
Holdback$1,525
MSRP (Sticker)$50,845
Asking Price$50,845
Markup$0
Dealer Margin on This Car$5,085
Percentile100% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold228
Avg Markup-$781
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell10 days
Dealer Profile
Inventory304 vehicles
Avg Markup (All Models)-$618
Avg Markup (Ranger)-$235
% Below MSRP100%
Avg Days to Sell11 days
Avg Sold Markup-$800
Cheaper Ranger LARIAT Inventory
Whaling City FordNew London, CT
-$2,000$50,63019d
Sanders Ford IncJacksonville, NC
-$2,000$53,37019d
Grappone FordBow, NH
-$2,000$48,88019d
Keyser & Miller Ford, Inc.Collegeville, PA
-$2,000$48,66019d
Beshore and Koller, Inc.Manchester, PA
-$2,000$50,45019d
Bob Bell Ford of Bel AirBel Air, MD
-$2,000$53,23019d
Kindle FordCape May Court House, NJ
-$2,000$53,78519d
Akins FordWinder, GA
-$2,000$49,7409d
Bob Thomas Ford, Inc.Hamden, CT
-$2,000$53,87519d
D-Patrick Boonville FordBoonville, IN
-$2,000$51,79019d