Deal Sheet: 2026 Ranger LARIAT

Dave Smith Ford, LLC · Williamsville, NY · VIN: 1FTER4KH5TLE44161

Negotiation Guide

Opening Offer

$47,065

Fair Price

$48,565

Walk Away Above

$49,797

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$45,927

Est. Invoice$47,458

Holdback (est.)$1,531

MSRP (Sticker)$51,030

Asking Price$49,530

Markup-$1,500

Est. Dealer Margin on This Car$3,603

Percentile95% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory55 vehicles

Avg Markup (All Models)-$1,995

Avg Markup (Ranger)-$1,000

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,688

Price History

Aug 6, 2026$49,030 → $50,030(+$1,000)

Aug 20, 2026$50,030 → $49,530(-$500)

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