Deal Sheet: 2026 Ranger LARIAT

Morrie's Okemos Ford · Okemos, MI · VIN: 1FTER4KH5TLE44113

Negotiation Guide

Opening Offer

$47,990

Fair Price

$49,490

Walk Away Above

$50,722

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$46,760

Est. Invoice$48,318

Holdback (est.)$1,559

MSRP (Sticker)$51,955

Asking Price$50,455

Markup-$1,500

Est. Dealer Margin on This Car$3,696

Percentile95% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory53 vehicles

Avg Markup (All Models)-$1,854

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$2,164

Price History

Aug 6, 2026$49,955 → $50,955(+$1,000)

Aug 20, 2026$50,955 → $50,455(-$500)

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