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Deal Sheet: 2026 Ranger LARIAT

Astoria Ford · Warrenton, OR · VIN: 1FTER4KH5TLE43320

Negotiation Guide

Opening Offer
$49,550
Fair Price
$51,050
Walk Away Above
$52,282
  • Recent buyers paid ~$2,465 below MSRP
  • Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,164
Est. Invoice$49,769
Holdback (est.)$1,605
MSRP (Sticker)$53,515
Asking Price$52,015
Markup-$1,500
Est. Dealer Margin on This Car$3,852
Percentile95% of inventory is priced lower
Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold702
Avg Markup-$2,465
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell47 days

Dealer Profile

Inventory87 vehicles
Avg Markup (All Models)-$1,876
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,446

Price History

Aug 6, 2026$51,515$52,515(+$1,000)
Aug 20, 2026$52,515$52,015(-$500)