Deal Sheet: 2026 Ranger LARIAT

Phil Long Ford · Colorado Springs, CO · VIN: 1FTER4KH5TLE42278

Negotiation Guide

Opening Offer

$48,345

Fair Price

$49,845

Walk Away Above

$51,077

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,079

Est. Invoice$48,648

Holdback (est.)$1,569

MSRP (Sticker)$52,310

Asking Price$50,810

Markup-$1,500

Est. Dealer Margin on This Car$3,731

Percentile95% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory386 vehicles

Avg Markup (All Models)-$1,273

Avg Markup (Ranger)-$1,500

% Below MSRP89%

Avg Days to Sell35 days

Avg Sold Markup-$944

Price History

Aug 6, 2026$50,310 → $51,310(+$1,000)

Aug 15, 2026$51,310 → $50,810(-$500)

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