Negotiation Guide
Opening Offer
$46,720
Fair Price
$48,220
Walk Away Above
$49,452
- • Recent buyers paid ~$2,465 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$45,617
Est. Invoice$47,137
Holdback (est.)$1,521
MSRP (Sticker)$50,685
Asking Price$49,185
Markup-$1,500
Est. Dealer Margin on This Car$3,569
Percentile95% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold702
Avg Markup-$2,465
Median Markup-$2,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell47 days
Dealer Profile
Inventory72 vehicles
Avg Markup (All Models)-$2,385
Avg Markup (Ranger)-$1,500
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$2,125
Price History
Aug 6, 2026$48,685 → $49,685(+$1,000)
Aug 20, 2026$49,685 → $49,185(-$500)
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