Deal Sheet: 2026 Ranger LARIAT

New Brighton Ford, Inc. · New Brighton, MN · VIN: 1FTER4KH5TLE42121

Negotiation Guide

Opening Offer

$48,280

Fair Price

$49,780

Walk Away Above

$51,012

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,021

Est. Invoice$48,588

Holdback (est.)$1,567

MSRP (Sticker)$52,245

Asking Price$50,745

Markup-$1,500

Est. Dealer Margin on This Car$3,725

Percentile95% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory90 vehicles

Avg Markup (All Models)-$2,475

Avg Markup (Ranger)-$1,417

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$2,250

Price History

Aug 6, 2026$50,245 → $51,245(+$1,000)

Aug 20, 2026$51,245 → $50,745(-$500)

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