Deal Sheet: 2026 Ranger LARIAT

Bickford Motors, Inc. · Snohomish, WA · VIN: 1FTER4KH5TLE40417

Negotiation Guide

Opening Offer

$49,125

Fair Price

$50,625

Walk Away Above

$51,857

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,781

Est. Invoice$49,374

Holdback (est.)$1,593

MSRP (Sticker)$53,090

Asking Price$51,590

Markup-$1,500

Est. Dealer Margin on This Car$3,809

Percentile95% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory211 vehicles

Avg Markup (All Models)-$1,946

Avg Markup (Ranger)-$1,500

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,372

Price History

Aug 20, 2026$52,090 → $51,590(-$500)

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