Deal Sheet: 2026 Ranger LARIAT

AutoFair Ford · Manchester, NH · VIN: 1FTER4KH5TLE38909

Negotiation Guide

Opening Offer

$48,195

Fair Price

$49,695

Walk Away Above

$50,927

• Recent buyers paid ~$2,465 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$46,944

Est. Invoice$48,509

Holdback (est.)$1,565

MSRP (Sticker)$52,160

Asking Price$50,660

Markup-$1,500

Est. Dealer Margin on This Car$3,716

Percentile95% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold702

Avg Markup-$2,465

Median Markup-$2,000

Best Deal-$4,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory102 vehicles

Avg Markup (All Models)-$1,951

Avg Markup (Ranger)-$1,269

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$1,642

Price History

Aug 6, 2026$50,160 → $51,160(+$1,000)

Aug 20, 2026$51,160 → $50,660(-$500)

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